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The Perks and Pitfalls of Partnerships and Product Placement

So you checked your email inbox and—you can hardly believe your eyes—a company wants to send little ol’ you a product to review on your blog. FOR FREE. Free swag! You’ve arrived! Isn’t that what you’ve always wanted? For some bloggers, that scenario is indeed desirable. We all want our blogs to be noticed, we [...]

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On the Unexpected Beauty of Social Media

This week is a hard week in the life of V, as many of you know. I lost my favorite uncle over the weekend after a two-year battle with ALS (Lou Gehrig’s Disease). I was very close to my uncle; he taught me so much about my family’s Greek roots, shared our family crest—which had [...]

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Klout—What it is and Why it Matters

Ever since Greg Shove mentioned Klout at the Independent Fashion Bloggers Evolving Influence Conference last month, bloggers in my circle have been in a tizzy about the meaning and impact of this little number, including yours truly. If you missed the conference, be sure to watch the Evolving Influence: Business of Blogging Video. Remember that quote from [...]

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Surviving IFB Con: Tips for Next Season

I can’t believe that just over a week ago I was in New York at the Independent Fashion Bloggers conference, Evolving Influence (aka IFB Con). It seems so surreal…I can’t believe it has already come and gone! Although I would love to be back in New York meeting new and fascinating people, the great thing [...]

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IFB Evolving Influence 2011—LIVE!

Yay! Today is the day! Since you couldn’t be in NY with me for this year’s Independent Fashion Bloggers conference, Evolving Influence (missing you!), everything you need to follow from afar is right here. Schedule | Livestream | Tweetstreams Schedule Who Owns Your Blog Content? 9:00am-10:30 • Moderated by: Eddie Newton, Mr. Newton Panelists: Rich [...]

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Twitter Tuesday and Evolving Influence in NYC!

Hi lovelies…this is more of a PSA than a proper post. Forgive me. With snow on the ground outside (again), my outfit posts have come to a screeching halt. I know, I know…but I’m not Anika, who regularly shoots with snow on the ground in Oslo! My constitution is accustomed to Southern mildness—or at least [...]

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Friend Friday: Let’s Stay Together

Experienced bloggers know one thing for sure: shooting photos and writing posts is only half of the time we log to blog. The other half is time spent responding to and leaving comments. And why? Because when you don’t have a megabrand blog sponsorship, that’s what it takes to draw a reader in and keep [...]

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IFB Evolving Influence—Catching Up

Did you miss the September 9, 2010 Independent Fashion Bloggers (IFB) Evolving Influence held in New York? I couldn’t go in person, but even from afar, it was a fantastic presentation. The livestream made it almost as good as being there! If you missed the event and want to catch up, here are some ways [...]

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