I’ve been at this blogging thing a while. Over the last nine years, I’ve witnessed the meteoric rise of fashion bloggers; blog conferences that used to be hot, that are now not; the evolution of content and photography; the commercialization of everything.
And while I couldn’t live without all the blogs I troll everyday, I’ve come to realize that fashion and lifestyle bloggers do a lot of things these days that really irritate me and a whole lot of my fellow blog readers…
Ways to Irritate Your Social Media Followers
1. Publish consecutive posts that include sponsored or affiliate link-peppered content.
Remember when we used to blog for the fun of it? When we shared stuff we like because we…actually like it? Man, sometimes I miss those days. I’m not saying I don’t use affiliate links, but I try to balance that kind of content with something a little more meaty, a little more genuine.
2. Make every Instagram photo LIKEtoKNOW.it enabled.
I know y’all need to make money, but sometimes we just want to “like” your photo without getting an email or a carefully-worded sales pitch thrown in our faces. If you’re going to make your Insta feed shoppable, then re-read #1 above.
3. Never say thank you or engage with people you don’t follow.
We’re all busy. We all have followers that we don’t follow, but appreciate. If you have time to post about yourself, then you have time to say thank you when someone acknowledges your existence.
4. Hawk every damn thing that hits your inbox.
Again, we all want to make a buck. But some bloggers pitch everything from soda, to laundry detergent, to diet programs—without any discernible or logical connection. When your blog or Instagram feed is nothing but product placement and giveaways, you kill your credibility.
If you do collaborate with brands, at least be selective. In terms of revenue, you aren’t likely to get more sales or commissions from pushing any product you get a kickback for…but you are likely to lose followers who are sick of your sales pitches.
5. Spam us with gift guides for every. Single. Holiday.
Trust me, the last thing we want to see is one more gift guide. For Valentine’s Day. For Christmas. For Him. For Her. For Kids. For goodness’ sake, please just don’t. I don’t care how sexy or cute it is.
6. Share tips on how to pack for a trip.
Like those ubiquitous gift guides, the last thing we need is another blogger telling us what we already know, ad nauseum. Roll your clothes, stuff things in your shoes, take separates, yada, yada, yada. Between print magazines, the thousands of how-to-pack posts that have come before yours, and life experience, I think we’ve got that one covered.
7. Don’t proofread.
If I had a dollar for every misspelling, every typo, every “should of,” every “irregardless,” every “your” when it should be “you’re,” I could open up a grammar school and offer free admission for all those who desperately need help. Blatant misspellings and grammatical errors make you look like an idiot! There is just no excuse for them. Blog post editors have them built into the functionality, for crying out loud! Even Instagram posts can be edited, so if you mess up, fix it ASAP.
Pay attention. Preview and proofread every sentence before publishing. And if you suck at grammar and you know it, you should absolutely be doing that, every time. If you want to be taken seriously, then take grammar seriously. It’s a huge reflection of your knowledge, professionalism, and intellect.
What are some things that bloggers do that irritate you?