Most of you who have been following G&G for some time know that I created an avatar for use across all my social accounts a few years ago, and haven’t changed it since. Avatars, believe it or not, play an important role in social media: They marry your “brand” or identity across all social spaces; they enable fast, visual recognition for following and engagement; and because they represent YOU consistently, they instill trust.
BUT, if your avatar is your face, and you change your hair radically, you probably need to change your avatar.
Dang. After all these years, the time had come to change my avatar. And so I did. On Twitter, Pinterest, Instagram…everywhere!
My Hair (and Avatar) Evolution
In December last year, I finally (after a decade of dark, dark locks), decided to add some red streaks to my hair and lighten up a bit. I loved the reddish tones, and Hubby and most of you did too. I thought it would be the beginning of my transition to being a redhead…the color I truly am in my heart! I got away with not changing my avatar because the red streaks were still pretty subtle. Or maybe I wasn’t 100% ready to let go of my raven-haired online identity.
After my initial color, I watched my red fade to brassy orange over the next three months. I thought I was doing everything right, but then I noticed a color-depostiting shampoo I was using actually contained sulfates…which are known to strip color. Talk about a red hair fail. It was time to get serious about color care.
When I touched up the roots and refreshed the red in April of this year, I became even more vigilant about protecting my color from fading: I didn’t wash my hair for five days after in a desperate bid to make that red really stick! I avoided the sun and sulfates and every other bloody thing that is a detriment to dyed red locks. I wrote about the products I had discovered that either helped preserve my red color (no small feat when I have an allergy to methylisothiazolinone, which is in virtually every shampoo), or did nothing to save it.
And in spite of my new (expensive) Pureology-and-red-depositing-conditioner hair care regimen, my color still faded to brassy orange.
Then I finally accepted the ugly truth all formerly-brunette-redheads in the world have come to accept: Red is hard as hell to maintain.
At just over six months into my red hair stint, I gave up. I decided that the money and life sacrifices required to be red—even just a tiny bit red—were just too expensive and painstaking, even with a mother who does hair for a living and does mine for free.
Finding myself at crossroads the color of brass (again), I asked my husband for the tenth time if I should go back to dark. After he answered with a resounding “NO!” for the tenth time (“The dark is too aggro…it’s too boring.” Gee, thanks, Hubs, I thought you loved exotic brunettes…), I did what any normal blogger would do: I hit Pinterest for some hair inspo. Dark brown was no longer an option, and neither was red.
Armed with images of Kate Beckinsale, Elle MacPherson, and Sarah Jessica Parker, I figured that instead of covering the faded red streaks in my hair, I’d just lift some of them and add blonde. And so I did.
The result is a much lighter look, and I love it. I was a little too chicken to go full balayage ombré, but do still I have my dark roots with some of the previous faded red, plus blonde streaks that are woven in a few inches from the scalp. Over time (and when my hair gets a little longer and I can trim off some damage), I do plan to go for more of a balayaged look.
The lighter hair and lighter avatar also inspired me to lighten up the accent color here on G&G…no more fuchsia links! Plus, I’ve seen the black/white/fuchsia color scheme on way too many fashion blogs. It was time for a subtle change.
So I’ve become that ubiquitous highlighted brunette. And I’m OK with it. I get it, too. When you’re fighting grey and brass and age (let’s be honest), blonde is almost always the best solution.
Hey, if you can’t beat ’em, join ’em. 😉