Memory Lane

Image via Pinterest

Fashion bloggers, remember when:

  1. Our brains didn’t rapid-fire hashtags like #selfie, #OOTD, and #NYFW?
  2. IFB Con in New York was the (only) big blogger event?
  3. Any #selfie required a DSLR, tripod, and camera remote?
  4. Bloggers were lucky to get into fashion shows (much less sit front row)?
  5. Designers only “dressed” movie stars and bloggers had to actually buy their own outfits?
  6. You had hours to comment on blogs because Instagram and Pinterest didn’t exist?
  7. You posted outfit shots without a single affiliate link?
  8. You slept through the night without ever checking your iPhone?

Sometimes I long for the good old days.


  1. Wow…and that wasn’t too long ago, was it? It is crazy, this blogging thing. Four years ago, I was merely reading blogs, and now I’m right in there…it does get a bit tiring sometimes, but I kinda dig the craziness a bit.

    How are you V????


    1. Hi lady, I’m well…hope you are too! I still love fashion bloggers and blogging, don’t get me wrong. I draw major inspiration from them. But I’m really tired of seeing the same sales pitches everywhere, often with no personalized, pitch-free posts in between. And so many bloggers are starting to look like each other!

  2. Ahhhhhhhh…… The innocent days of blogging…… Where it really seemed to be about a love for style. Where one could differentiate between bloggers. Where monetization was serendipity not a calculated goal. Where creative style was lauded, not labels. And Instagram? Every other comment on many big name bloggers’ account is “OMG!!! Where did you get that ______?” I knew fashion blogging culture had finally gone around the bend when someone posted on Karla Deras’s father’s photo of himself carrying an umbrella on a rainy day leaving his hotel. Commenter: “OMG! I love your umbrella!!! Where did you get it?!” Deras dad: “Ummmm, the hotel…..” :). Now THAT was funny!!

    1. THIS—-> “Where monetization was serendipity not a calculated goal.” So true! Not that there is anything wrong with wanting to blog for money. But now that’s what it is all about. I really miss non-commercial content. I meant, with some bloggers, EVERY post is a sales pitch.

  3. I miss the good old days where I was blissfully unaware of how many blogs there are out there… I blogged whenever I wanted and didn’t feel the pressure to gain new followers and views…That was until 2011 that I found out about IFB, Facebook groups for bloggers and social media. I did made some online friends (and even met live a few bloggers), but I felt the pressure of publishing often and gain more followers. I even started shooting outfit posts which weren’t on my original plan.
    What changed my view to blogging and turned it to a chore was Ari’s speech back at the September 2011 IFB conference that I watched on lives stream. He talked about having a plan for your blog, a “target” so to say and treat your blog as a business. He “killed” me a bit…I never had a plan for my blog. The only thing that kind of kept me going was some connections I had with PR companies and invitations I go to events. I was disappointed with my blog, but didn’t want to quit.
    This year I decided to stop writing on my old blog and start I new one that I would post only about the things I initially started out blogging: fashion and travelling. And I post whenever I can and want and not stressing about getting invitations to events or gain a huge following. It was kind of liberating. Yes I still don’t have a plan for my blog, but I decided I want to be a hobby blogger. I blog because I like it and because I hope that at least someone out there finds my travel tips or styling tips useful one day!
    P.S. Sorry for the long comment!

    1. Hi Anna…I STILL don’t have a plan for my blog either. I never did!

      I’m glad you didn’t quit blogging, but came back to the root of it. The only rule I’ve ever applied to my blog and life as a blogger is the same one you have employed: Post only when I have something to say. Write about what I love, when I feel like it.

      I’m convinced that’s why I’m still going after eight years!

  4. I do remember those days! To be honest, I’ve decided something about my blogging lately that I plan on writing about eventually. Basically I think there’s two ways to take blogging: Keep your head up and keep your head down. The first track means constantly watching what others are doing, go towards trends in design and social media and blog posts. The second means, to me, that I do what I want and make my own way. In my world, the latter is much more interesting and really what blogging is all about.

    I know so many talented bloggers who are doing interesting things but yet when I talk to them, I find they are numbers obsessed, playing the popularity game. To me, this is a turn off. I’d rather someone who paves their own way and doesn’t check their analytics and social media stats every 5 minutes.

    Also, loving the new layout. You switched to Genesis, right?

    1. Hi Courtney! I agree…I’m not really interested in checking my numbers all the time, and I am not impressed by bloggers who are obsessed with their own: posting for the sake of it. I stopped worrying about numbers a long time ago, and you know what? My blog is still going, and I still have a wonderful family of readers (like you) to interact with.

      I realize some people REALLY want to make a living from blogging, and that’s cool. I’m just not one of them.

      Glad you like the new look. I still have more things to hammer out with it, but so far, I’m very happy. Yes, I did move to Genesis, and it is excellent!

  5. I don’t know those days, either V. But they sounded nice. When I first attempted to write my blog I tried to manifest out the gates all of these hallmarks at once thinking that this was what one must do in order to write a successful blog… I kinda hated it and wondered what or who exactly I was doing all this for.
    I wasn’t having any fun with it. I think that was about the time you and I crossed paths.
    Somewhere along the way I decided to take a step back and just write for myself. As my pure creative outlet incorporating my human experience (as an expat who loves fashion) and to share my writing. Because I love to write.
    I’ve had some really interesting revelations from that. Meaningful interactions have developed from this.
    I got a message on FB from a photographer in Brisbane who (*gasp*) reads my blog and wanted to meet up in person. She was on a business trip with her hubby here in Perth and we ended up catching up in person over coffee for a lovely chat! I was floored that she had read ALL of my posts! Seriously. (Sometimes I forget they are out there for the world to see!) Then I received a lovely invite to join a Perth bloggers group. (Shocking in a way as this is a very cliquey town…) Then, whopper of all a TV producer has contacted me to film an episode of House Hunters International with me and the hubby. (Say what?!) All from the blog.

    Now, I don’t have tons of readers or a mass following on social media but I feel less pressure. I write what pleases me.
    The only blogs I read are like yours. They have a strong interpersonal side to them. I like reading about the shared experiences of life. That is the only reason I will read someone’s blog.

    FORGIVE ME for posting this long-ass comment but I remember something that resonated deeply when KLOUT first came out – it was this article in WIRED Magazine “What your Klout Score really means” that runs along the lines of what you are saying when it comes to hustling for online popularity:

    “In the depths of my personal bout with Klout status anxiety, I installed a browser plug-in that allows me to see the Klout scores of everyone in my Twitter feed. At first, I marveled at the folks with scores soaring up into the seventies and eighties. These were the “important” people—big media personalities and pundits with trillions of followers. But after a while I noticed that they seemed stuck in an echo chamber that was swirling with comments about the few headline topics of the social media moment, be it the best zinger at the recent GOP debate or that nutty New York Times story everybody read over the weekend.

    Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. They talked about things nobody else was talking about. Sitcoms in Haiti. Quirky museum exhibits. Strange movie-theater lobby cards from the 1970s. The un-Kloutiest’s thoughts, jokes, and bubbles of honest emotion felt rawer, more authentic, and blissfully oblivious to the herd. Like unloved TV shows, these people had low Nielsen ratings—no brand would ever bother to advertise on their channels. And yet, these were the people I paid the most attention to. They were unique and genuine. That may not matter to marketers, and it may not win them much Klout. But it makes them a lot more interesting.”

    I dig for the stuff thats interesting. Crazy ideas, saucy opinions. That’s what keeps me coming back!
    XO, Di

    1. I’m right there with you, lady! I used to care about my Klout score too, but then, after a while, I thought, why? If this were my last day on earth, would my Klout score even cross my mind? Uh, NO. I like to pose that scenario to myself every once in a while, to keep my priorities straight.

      I love blogging for the connections I have made with people like you, for our conversations. That’s really what keeps me coming back. So thank you!

      And thank you for your long comment…never apologize for that! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *