Fashion, Beauty & Lifestyle Blogger Survey Results
Thanks to all of you who took the time to complete the survey!
Now, let me be up front about this: this is not a scientific survey, by any means. I did not calculate standard deviation and all of that jazz. Despite that, I do think it probably very fairly represents the typical fashion, beauty, and lifestyle blogger demographic.
Blogger Survey Overview
You can see or print full results in the 2013 Fashion, Beauty & Lifestyle Blogger Survey (PDF).
- The survey ran from August 19 through September 1, 2013.
- There were 130 respondents.
- There were three topic sections containing questions: About You, Blog Income, and Blogging Details.
- Some questions had multiple answers, and not all respondents were asked or required to answer all questions.
How respondents answered the last question in the About You section determined whether they would be presented questions in the Blog Income section, or whether they would skip that section and go to Blogging Details.
I asked: Do you make any money from your blog or blog-related activities (like a book deal or consulting)?:
- 54.9% of respondents indicated that they DO NOT make any money from blogging. This group automatically skipped Blog Income questions.
- The remaining 45.1% who DO make money from blogging completed the Blog Income questions, which yielded the results below.
Rather than bore you with lots of paragraphs with numbers, I created an infographic that highlights key points. Click on the infographic to see it at full-size. Please feel free to share!
Blog Income Results
The majority, 38% of respondents, make between $100 and $499 a month. 31% make less than $99 a month. Of 130 respondents, only 11 make enough to actually live on. And by live I mean paying the rent or mortgage for your own place, paying for insurance, groceries, car payments, utilities and the like.
In her August 2013 Fashionista article, How Personal Style Bloggers Are Raking in Millions, Hayley Phelan wrote,
“It’s no secret that personal blogs—once thought to be the purview of online diarists and hobbyists—are serious businesses now. Bloggers not only command huge readerships—they’ve also become celebrities in their own right, publishing books, starring in ads, collaborating on collections, and even hosting TV shows. Thanks to affiliate link programs, they’re also making bank on all the products and brands they recommend on their site.”
Yes, some bloggers are raking in the bucks—like .01 % of fashion bloggers are not just making money, but a whole lot of it. Rumi, Aimee, Leandra, Scott, Garance, BryanBoy, Kelly, Chiara, Tavi, Blair—those are the bloggers making serious bank. I can count them on two hands.
As for the rest of us? Well, I think the survey speaks for itself.