Fashion, Beauty & Lifestyle Blogger Survey

My recent post, 10 Reasons Why You Shouldn’t Be a Pro Blogger, got me thinking…there are a lot of bloggers who are curious about how much beauty and fashion bloggers who have monetized really make. Is blogging for money a more elusive concept than we realize? Do successful bloggers have financial help or connections? How much does it cost to run a successful blog? How much does commenting factor in?

Whether you’re a hobby blogger or a pro, you can help me get answers to the questions we all want to know by completing this simple survey. It’s completely anonymous, only takes a few minutes, and there are no complicated, open-ended answers. I’ll publish the results very soon, and I’m sure they’ll be eye-opening for many of us.

Please share this survey with your blog friends, and thank you for participating. I can’t wait to see the responses! Feel free to leave any observations, explanations, etc., you may have in the comments on this post.

UPDATE: September 4, 2013 The Fashion, Beauty & Lifestyle Blogger Survey is now closed. When the results are shared, I will link to them from this post. Thanks to all who participated.


  1. I feel like my answers contradicted somewhat, but I did my best. As an at-home mom, I blog on the side and keep my full-time job (i.e. being mom, cook, chauffeur, and bottle washer. And worse.)

    Buuuut…it’s an unpaid full-time job, so the financial support for my blogging and life in general really comes from my husband — not from my work. I can’t revisit the survey to see how the questions were phrased, but I felt like my answers might look contradictory on the surface.

    Also, I couldn’t choose more than one reason for blogging (creative outlet AND the possibility of a little income AND a community of likeminded souls!) And I wasn’t sure how to count the cost of internet, or our occasional DSLR accessories. We’d have them, use them, and enjoy them a lot whether I blogged or not, so it didn’t seem accurate to consider them a blogging cost. I chose the smallest expense level — I try not to spend any money that is *only* for the sake of the blog. That’s part of the fun for me, I think. Creating entries, sharing ideas, making prettiness, learning to take better pictures, and revisiting memories (and forgotten items in the closet!) without touching the family coffers.

    Sorry to sound neurotic — the survey just got me thinking rather deeply about how and why I do this thing.

    1. Thanks for the detail, Sarah. I’m glad this survey got you thinking a little. I hope it gets everyone thinking more about the realities of blogging, what their motivations are, how much time they spend, if it’s worth it, etc.

  2. Great questions, V. I have been blogging as a hobby since I can remember, it’s never been about fame or money for me. I am Excited to see these results, I would LOVE to see blogging return to what it used to be a bit, more about the blogger and less about the brands.

  3. It’s funny, some of the questions have changed for me since starting. I went from Blogger to WordPress, I went from setting it up for my business to having a name change and overhaul to be the style blog companion to my website and now it’s just my website, and sure, I’d like to get famous for it, or at least semi-famous for it and that’s something I will continue to strive for.

  4. Very much looking forward to seeing hte results of this…it seems like most of the bloggers I follow are monitizing their blog in one way or another – I’ll be interested to see if that’s why they started out. I started mine to promote my personal styling business but quickly realised that it was so much more than a free marketing tool. I just love to share my styling and shopping tips and hope that I inspire my readers to try something new…step outside their comfort zone

  5. Organizing this survey was absolutely genius of you. You hit on all the questions I’ve been wondering for years. As you dissect the results, I’d love to know how big of factors time spent/frequency of posts impact successful monetizing. Can’t wait to see what the results are. Thanks for doing this!

  6. Great questions! Although, I only blog as a hobby, it has helped my freelance side projects, which has been great for my stylist consulting and writing gigs, instead of blog use with ad links/affiliates, etc. Looking forward to seeing the results. /Madison 🙂

  7. Great idea, great survey. I’m with Sarah–full-time mom, blogger on the side. I don’t feel I spend any money as a blogger, I would’ve bought the camera I use anyway and since I’m in Brooklyn it’s no big deal if I go to Manhattan for anything. I specifically got into blogging to cover fashion exhibits in the city’s museums and I knew that I could get better information on exhibits and an interview with the curator(s) by starting a blog. It’s still my first love and I’ve learned so much about fashion history that way and met some incredibly interesting people too! I rank meeting you at the NYC IFB Conference very high on that list! I’ve made a little money giving blogging workshops to teens at the Brooklyn Public Library and would love to do so again. I’m looking forward to the results of your survey. Thank you for all that you do and all that you share with the rest of us. You are one of the best writers out there. I tip my hat to you! XO, Jill

  8. That’s a very creative idea for a post, Vahni! And…I can’t wait to see the results!

    (And OMG, I do love surveys…I decided to do an expat related one, myself!)

  9. done! it’s a bit of a complex scenario, but my blog led me to a new career path, and so i’m building that and my blog to generate revenue. glad to participate in this, v! x

  10. I’ve been reevaluating my blogging efforts and the mission of my blog lately. I’ve completed the survey and look forward to viewing the compiled results. Thank you for doing this!

    I keep stopping by and peeking around your blog. Your writing, especially about blogging, really draws me in!

  11. I just found your site and I really like how it’s so different. I’m very new to blogging and do it to have fun. I used to work in Int’l sales and traveled weekly. Now I manage my husband’s dental practice and enjoy the extra time at home. Our patients are always asking me “where did you buy that dress?” or “I love that necklace, where can I buy one?”, so I decided that this would be a fun way for them to reference the pieces. I love to find great deals and have no problem sharing where and how much. I also want to show that you don’t have to be 20 and a size 0-2 to have fun and stay young with fashion. Your survey was interesting and was fun, Warmest, Karen

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