To the uninitiated, blogging—especially about yourself and your life—may seem like the ultimate example of excessive self-love. But really, it isn’t (or doesn’t have to be). Blogging is nothing more than sharing your opinions publicly; we all share our opinions in real life every day. Blogging just expands your reach and allows you to share with people you know and people you don’t.
Of course, there are some bloggers who really are full of it. I mean FULL OF PRIDE. They’re the ones with the diva attitudes, who rarely say thank you or acknowledge followers outside their top tier. They only share their own posts; their Instagram feeds are stuffed with photo after photo of their faces, gratuitous body shots, and more.
Now clearly we can’t and shouldn’t follow everyone online. So how do you promote yourself, manage your follows/subscriptions, and interact in social spaces without looking self-absorbed?
Absolution: JUST LIMIT IT
Of course you should toot your own horn, or tweet when you’ve posted something new. There is nothing wrong with being proud of accomplishments; just be sure to wrap them in a frame of appreciation. And we do want to see what you’re wearing, or your new lipstick…we just don’t need to scroll through 20 photos of the same look to get the gist.
Guidelines to help keep you from looking like a self-centered schmuck:
- For every post of yours that you share/tweet, share or retweet someone else’s post. And remember that Twitter is a social medium—you should be interacting, not just broadcasting.
- Limit outfit photos in blog posts to three-to-five, max: a full-length shot, a detail shot of your shoes, bag, or accessories, perhaps a shot of the back of your look.
- Maybe you really like someone’s blog but their other social media feeds aren’t your cup of tea, or you’re already having a hard time keeping up with all the other people you follow. Just pop over to their feed periodically and selectively give loves/likes to photos, or share a post that resonates with you.
- Your head shouldn’t be the subject of nearly every photo in your Instagram feed (unless you’re a beauty blogger sharing new makeup/looks). We know what your face looks like. We’re following you because we want to see your world, or as much of it as you’ll share with us.
- Don’t like/love your own content on Facebook, Instagram, Pinterest, etc. That’s pretty self-explanatory.
- If you’re into fitness and healthy eating, we want to see your progress, and we may have some questions. But if someone asks you about your diet and fitness regimen, don’t tweet or reply with a snarky comment and a picture of your abs to show it is working…it makes you look like a conceited jerk.
- At conferences, be gracious to people who recognize you and introduce themselves. If you’re reveling in revenue and sponsorships, remember: it’s their support and blog visits that make your blog successful.
- If you’ve been featured in the media, or on another blog, when sharing accolades or posting a link, do it with a thank you: I am so flattered to have been featured by Grazia Magazine…what an honor! Thank you!
- Say thank you and respond to comments on your blog. Even if you can’t respond to all of them, pick a few and respond when you can. Limited responses and expressions of appreciation are better than none at all. Other commenters notice when you respond, and they appreciate it even if you’re not responding directly to them. It makes a huge difference and it shows that you care…about someone other than YOU!