Ah, the seven deadly sins.
You know those cardinal sins that are guaranteed to derail your life and spirituality? Well honey, I’m here to tell you those nasty little vices—greed, wrath, sloth, pride, lust, envy, and gluttony—can derail not only you and your life, but your blog too.
This is the first part of my Seven Deadly Sins Series…read on to learn more about how to keep these commonly committed sins from sabotaging your blog…
This vice is numero uno amongst fashion bloggers. Who isn’t seduced by this season’s It Bag, or by the potential revenue advertisers are dangling in your face? If there’s one thing I’ve come to realize about human nature, it’s that no matter what we have, we always. Want. More. What’s worse is the blogosphere is especially good at stoking the greedy little bitch inside all of us. Unlike magazines, when you see something on a blog that takes your fancy, you are just a few clicks from making it yours.
I can’t tell you how many times I’ve found myself on a shopping site with some item in my basket that I never even knew I wanted until I saw it on a blog. Know what I’m talking about? Yeah, you do. It’s a vicious cycle: shop, shop, shop; incur debt; try to make more money from your blog to cover said debt.
Then there are the advertisers. They want to send you free swag to up their SEO with your review. Or they want to give you $100 for a sponsored post about site you’ve never heard of (and would never actually visit)—and they’ll even write it for you!
But it’s $100!, you think. I need the money…I just bought that [fill in the blank].
You know what happens when you use “I need the money” as your sole advertising and content publishing philosophy? I can tell you: zilch. You get a little money, yeah; they get a permanent link and increased SEO; and if you oversaturate your blog with monetized content, your readers eventually get lost.
Absolution: JUST SAY NO
To most advertisers. And yourself.
- If someone is offering a freebie for review, you can bet they are making the same offer to several other bloggers. Do you think anyone wants to read one more GHD review? Be selective about with whom you choose to partner or collaborate. That often means saying no more than you say yes.
- You will probably never make enough money from your blog to fund the purchase of even one designer handbag (after covering your overhead expenses), much less your life. Doesn’t mean it can’t be done. It can, but statistically speaking, it’s probably not going to happen. So don’t pollute your blog with dozens of ads, canned content, and disingenuous posts. It’s just not worth it.
And if you suddenly find yourself about to purchase something that you weren’t thinking about this morning when you woke up, you probably don’t need it. I have probably abandoned hundreds of online shopping carts in my time, and you know what? I can’t even remember an eighth of the things I almost bought because I saw them on a blog and instantly wanted them for myself.
Add things to your cart, every day if you like. Fill that Zara basket up with all those pieces you think you must have. Then click the big X at the top and close the window. If you’re still thinking about whatever it was you wanted a week later, and you have the cash, go for it. Chances are you will have added to a cart…and abandoned…a slew of other things by then.