Ladies and gentlemen, the future is officially today, at least for the house of Gucci. Just released is the Gucci Style iPad app, Version 3.0, and if this is the what we can expect from fashion in the 21st century, then honey, I’m even more in love.
Gucci’s iPad app is a major breakthrough in the technological delivery of fashion. Gone are the days of relying solely on print campaigns and brick-and-mortar sales. Smart brands—digitally-aware brands like Gucci—understand today’s consumer, and this iPad app is proof. We want compelling imagery. We want to see how the clothes move on a body, the size of a clutch in-hand. We want the ability to order, quickly and easily. And wirelessly. We don’t want to be tethered, but we want the full experience. Now.
The iPad app is a little like the Gucci Fall 2012 Shoppable Video, but with richer content, more interaction, a deeper brand experience, and the ability to access it all from the iPad, so there are no Flash display issues. Gucci’s Version 3.0 app teases you with a selection of covetable ready-to-wear pieces that link to its online shopping site, where the complete selection of a season’s products can be procured.
You remember that slogan used by the Yellow Pages back when we actually used to consult printed telephone books for a number? “Let your fingers do the walking”? Well, now, your fingers can do the shopping. Tap on a little hanger, flick, scroll, and before you know it, you could have those sweet Trish boots shown below delivered to your front door.
So Gucci has and iPad app…who cares? You should.
Maybe Gucci is more of a dream than a reality for you. Maybe you don’t have an iPad or tablet…yet (hint: like Gucci on Facebook to see a demo of the app). There are still two reasons you should care about the Gucci Style app:
- Inspiration is free.
- It’s the future of fashion marketing, which means an even better experience for you, whether you are a Gucci customer or not.
Even if Gucci is out of your price range, if you have an iPad, you should check the app out. It’s free, and for the fashion-obsessed, is chock full of inspirational imagery and videos that will absolutely have you salivating for the new season. Gucci is one of fashion’s top trend-makers, so if you want to see the direction of the new season, you should be watching everything the house is doing. Gucci sets the bar. And then the rest of the world spends the entire season trying to measure up to it.
I especially like Frida’s Selects, a category in the app where Gucci designer Frida Giannini shares some of her favorite looks, like this ’70s-inspired ensemble I am crazy about:
And if you’re a blogger, take note—this is just one more way you can expect to interact with premium brands in the future. Fashion is no longer limited to those with a front-row invitation, and that is such a good thing. It’s because brands like Gucci put an obscene amount of money toward the development of apps like this, plus engagement in other social media sites like Facebook, Twitter, and Tumblr (Gucci’s on Tumblr!) that we as everyday consumers enjoy unprecedented access to shows, behind-the-scenes peeks, and real-time announcements. They’ve invited us in, y’all! Take advantage and take a look!
And one more thing. Seriously…how can you not love a designer who cranks out amazing pieces season after season, and recommends Fight for Your Right (To Party) by the Beastie Boys in her app? Any fan of the Beasties is a friend of mine.
If you’re an iPad enthusiast, why not download Gucci Style and tell me what you think.