IFB Con Day 2: Moderating Evolving Influence
Brekky at The Standard Grill
After way too little sleep (due to a post-Wine Down middle-of-the-night breakfast at a local diner with Lee, and Erika), I woke up early to grab yet another breakfast and head down to the conference before the traffic in New York got totally crazy.
Super sweet Lynzy of Sparkling Steps (who was also one of my roomies) had set up brekky with doll-like lovely Francesca of Le Kiss Kiss. Lee and I crashed their party, and I’m so glad we did. Breakfast at The Standard Grill is deeeeelish!
Missing the shot…but Lee didn’t.
One critical and totally exhilarating thing happened between breakfast and the conference, that I stupidly did not take a photo of—Lee photographing us—Lynzy, Francesca, and me! Street style. Literally in the gritty and uneven streets of the meatpacking district. I could have snapped him snapping the other girls, but I was so cold and it was all over in like two minutes because we were in a rush to get to the conference.
But, wow, how exciting it was to finally witness Lee at work! He knew exactly where he wanted each of us…some in front of the lovely morning light, some behind. He made us all feel comfortable and look amazing, no joke. I can only pray our photos make the cut on his blog, because they were just so good. It is incredible the difference a real photographer makes. Someone who has the eye, who knows composition and how to work with the light. Lee is a true talent, and a true gentleman. I was duly humbled, and as you can tell from these posts, absolutely smitten. I just. Adore. Lee.
And J back in Oz, this is a shout out to you. Lee told me you read my blog (thank you!)—thank you for being so supportive of Lee. He was born to do this. He’s going to go far, because you believed in him too.
Evolving Influence Conference
At the conference I met so many fun ladies, and they did not disappoint in real life. Cece of LoveBrownSugar is absolutely stunning in person, and TALL! Taylor of Sterling Style is funny, sweet, and totally cool. Kristina of Pretty Shiny Sparkly is a Norwegian goddess, let me tell you. She looks like an angel face-to-face. Fajr of Stylish Thought is another sweetie, and so adorable. Christina of Profresh Style is such a dame, and her outfit at the conference was dynamite!
Moderating The Business of Blogging
Those of you who caught the livestream know it was so informative. I know I learned a lot! Like many of you, I now have a long to-do list related to my blog—I picked up so many wonderful tips while there, most of which came from the fantastic people who were on my panel, The Business of Blogging. If you missed the panel, until the video is made available you can read Live Blog: The Business of Blogging on IFB.
As I mentioned in my post IFB Con Day 1: Wine Down Blogger Meetup, Caitlin NiChathain of Gucci, was such a breath of fresh air. She breaks every stereotype of women in the fashion industry, because she’s stylish, whip-smart, and sooooo down-to-earth. No pretense, no B.S. And have you trolled Gucci’s digital world and social media lately? Caitlin is the (wo)man behind the curtain, people. Of all that.
Tony Wang of post.fashionism was an absolute joy in person. He’s adorable, extremely friendly, and talk about smart! I’m not going to go into all Tony’s achievements here, but let’s just say that aside from mad style, he is prolific. I thought he and Greg Shove of Halogen brought so much to the discussion, and these bits were most useful to me:
- Don’t post the same content on all your social media channels. For example, you don’t need every tweet feeding to your Facebook page, and vice versa. Putting the same content on your blog, your Facebook page, and tweeting every post from each is overkill and it’s redundant.
- Ads on your blog are not the only way to make money. Consulting is another avenue of revenue.
- Keep the look of your blog—and your content—clean if you are hoping to attract sponsors or brand partnerships.
According to Greg Shove, brands do not want to be associated with a sub-par or potentially controversial blog, or a blog that doesn’t look good.
- Ads that are 300 x 600 pixels are the most lucrative for brands. They have the highest click-through rates. Make sure your blog can accommodate them if you want to go that route.
- The standard formula for calculating advertising on a blog is $10 for every 1,000 impressions. That’s known as CPM, or cost per mille.
- Make sure your Klout score is at least 50, but aim to get it to 70. Your Klout score is one indicator of your influence (and marketability). Note: When you click on a Twitter username in Hootsuite, their Klout score is one of the details shown in their profile. Another reason to ♥ Hootsuite.
After I moderated the Business of Blogging panel, I found out from your tweets that the livestream had some issues. Fooey on that! Anyway, many of you have asked about video of the panel, and I know Jennine will get it posted to IFB just as soon as she can. I’m sure she’s not only exhausted from the conference, but I’m betting she’s got some pretty sweet fashion week invites to make use of.
After Party at The Chelsea Room
The Evolving Influence party continued after the conference at The Chelsea Room in The Chelsea Hotel, New York. We enjoyed gratis vodka drinks for the first couple hours (hello vodka cranberry!), and I got to meet Kristin of BonBon Rose Girls…finally! She’s a petite, lovely little thing.
You can see more photos on the G&G Facebook page…I will add more there as they surface!