WVW: The Invisible Wedge* + Evolving Influence!
I’m out of hibernation! And it’s a good thing…I emerged from my lair just in time to score 80% off these pants and 60% off these booties I’ve been stalking at BCBG. Talk about a weekend made. 80% off at BCBG!!! I still can’t believe it. And Mr. Stylist fully appreciated the rocker look. Bonus.
Oh and there’s more, darlings. Big news! After the shoes and such. ↓
Join me at IFB Evolving Influence, February 10th, Milk Studios, NYC!
I’m not just attending, lovelies, I’ll be moderating The Business of Blogging panel and I am super excited! The conference is going to be amazing, so even if you can’t go, I hope you’ll register for the livestream, because it is really fantastic. I watched via livestream last conference, and I learned so much.
Panel Discussions | Milk Studios | February 10th, 2011
Who Owns Your Blog Content?
Brought to you by Tumblr
Part of the beauty of the internet lies in sharing ideas, sharing content and promoting each other. But where does the line between good will cross into infringement? The panel in particular will cover topics such as internet sharing, copyright infringement, intellectual property, and how to protect your content/brand as a blogger.
- Why is protecting your content a big deal?
- What and how much of your content is really “yours?”
- Culture of curation
The Business of Blogging
Blogging is your passion, and you’d like to sustain and grow your career from doing what you love. It’s time to start thinking about your blog as a business. This panel will cover trends in digital marketing, blog monetization and how brands identify bloggers.
- How to start making a living off your blog now.
- Are banner ads the answer?
- Types of monetization strategies.
- Getting paid what your worth.
Working with Brands Gracefully
When you start monetizing your blog, questions start to come up. How as a single blogger can you keep the division between business and editorial? How do you maintain your credibility with your readers, is transparency enough?
- Defining the difference between promotional and editorial.
- Gifts or bribes?
- Fact checking…is Google enough?
- Integrated sponsorships. Do they affect your credibility?
Rise of the Professional Blogger
This year more bloggers are using agents, managers, they have assistants, interns… It’s a far cry from the lone blogger doing it all. This panel will focus on how professional bloggers have evolved over the last few years and where the industry is heading.
- What does a career in professional blogging look like?
- Bloggers using agencies to manage their careers.
- How things have changed for bloggers over the last year.
- Where is the industry heading?
Jack McCollough and Lazaro Hernandez of Proenza Schouler
Party at The Chelsea Room
Brought to you by TheFind
Workshops | Le Bain, The Standard Hotel | February 11, 2011
Space is limited!
Essential Blogger Toolkit
What makes your blog magical, and how can you keep it humming? This workshop will crystalize your vision and help you recognize your point of difference. Together, we’re going to work out what makes your blog really special! We’ll talk about staying true to YOU and how to monetize without feeling sleazy! You’ll discover your niche, get really clear about who your audience is and find out how best to engage them, both online and off. We’ll load you up with writing prompts, ideas to beat blogger burn-out (with style!) and discuss what makes a blog really pop!
Taught by Gala Darling
Start Up Workshop
Have a great idea and want to turn it into a business? From concept to execution, learn what it takes to start your own business from two experienced fashion & tech entrepreneurs. The workshop will cover all the essentials like team, product strategy, branding, business planning, funding and more.
The Media: Pitching, Prepping, and Performing
Here we will ill discuss how to secure press coverage for your blog. Topics will include the most effective ways to pitch to producers, how to prepare yourself for interviews and how-to segments, what to wear (of course!), and ways to make yourself more comfortable in front of the mic or camera. Bring your questions for a Q&A session after the workshop!
Taught by Sally McGraw Already Pretty