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Date: February 15, 2010
Time: Conference 10:00am-6:00pm
Couturious Cocktail Pary 6:30pm-8:30pm
Place: Helen Mills Theater, 137-139 West 26th Street (between 6th and 7th Avenues), New York City

In 2009, fashion bloggers came under the media spotlight. Our readership has grown and our influence has expanded to the point where high-profile brands increasingly seek us out. We’ve expanded the possibilities of online conversation well beyond anyone’s imagination.  So what next? How do we handle success?  IFB — with the help of American Express, G-Star RAW and ModCloth — is proud to present EVOLVING INFLUENCE, a conference for fashion bloggers to discuss where we go from here.

Evolving Influence Fashion Blog Marketing Workshop

10 a.m. – 11 a.m.

Learn how the pros promote their sites. The experts will guide you through various strategies to build your readership including:

• Branding
• Community building
• Search engine optimization and link building
• Networking

Corinne Leigh -Threadbanger | Erika Miller – | Pamela Castillo- Market Publique | Nichelle Pace – StyleMom | Melody Biringer – The CRAVE Company. With Influential Blog Presentation from YM Ousley Signature9.
Moderated by Jordana Bruner
The Business of Blogging

1 p.m. – 2 p.m.

People say, “Do what you love.” Do you love blogging so much that you’re ready to go from hobby to career? In this panel — brought to you by Style Coalition — you’ll get expert advice on the business of blogging from those who’ve made careers in the blogosphere, as well as those who work with bloggers on a daily basis. They’ll cover:

• The future of blog monetization
• Working with companies
• Ads, product endorsements and sponsored posts
• Federal Trade Commission guidelines and their effects on the blogosphere

Gala Darling-iCiNG | Lauren Dimet Waters – Second City Style | Dina Fierro – Eye4Style, Attention! | Aubree Nichols-Urban Signals | Nana Ekua Brew-Hammond-
Moderated by Yuli Ziv
Navigating Blog Ethics

3 p.m. – 4 p.m.

Is blogging really the “Wild West?” You hear stories of freebies, corporate seeding, unethical bloggers… you’re trying to be good, but what does this all mean? Get the scoop on ethics, lessons learned and how bloggers cope in the ever-changing media landscape.

• Creating original content
• Maintaining editorial integrity in an increasingly corporate space.
• Should journalism’s code of ethics apply to blogging?
• Fact finding, sourcing and crediting
• The ethics behind the Federal Trade Commission ruling… is it necessary?

Imran Amed –  Business of Fashion | Diane Pernet – A Shaded View on Fashion | Jessica Schroeder – What I Wore | Gina Garrubbo, EVP – Blogher |  Mary Scherpe – Stil in Berlin | Clark Hoyt – Public Editor, New York Times
Moderated by Wendy Brandes
The Future of Fashion Blogging

5 p.m. – 6 p.m.

Getting past the hype … Many of today’s great fashion bloggers started out with a passion and an obsessive nature. Now, some are them are seated front row and featured in the press. Do the news stories give a distorted view of “overnight” success? What happens tomorrow? Discussion topics include:

• How has blogging changed our lives?
• The blogging hype … is it good for our community? for our blogs?
• Professional vs. personal blogger
• Staying inspired in the long run

Susie Bubble – Style Bubble/Dazed Digital | Tavi Gevinson – Style Rookie | Bryanboy | Phil Oh – Street Peeper | Britt Aboutaleb & Lauren Sherman –
Moderated by Jennine Tamm Jacob

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