In the global race for technological discovery and implementation, while several countries are running neck-and-neck for the lead spot, Oz is jogging along trying to catch its breath. It is true that Australia has come a long way in a short time, and given the isolation of the country, the advances it has made in such short time are to be commended.
While Australia has been busy slamming America and thumbing its nose at the prolific infiltration of foreigners upon its land, it has failed to keep up with the advancements of the very country it most loves to flame: America. The U.S. of Achievement.
OK. So where to start. First a sidebar on how Oz loves to hate on us, although rather unsuccessfully, since they often sandwich ads like the following between two AMERICAN shows airing here. Tooheys’ latest campaign is all about sending the extra carbs from its low-carb beer to people who “appreciate” carbs. Funny thing is the crap site created to push the campaign…surprise!…has technical issues. So here is the Tooheys New White Stag Carb Relief footage directly from You Tube for your viewing pleasure:
But on to the topic at hand: horrible sites. Here it is becoming blazingly apparent that Web dev, and usability and project lifecycle knowledge are so remedial that even the Sydney Film Festival has fallen victim. See, shortly after I wrote my post on the SFF, I endeavored to purchase some tickets online for a couple films and encountered one of the worst online user experiences ever.
I should’ve given up when I was greeted with this ridiculous attempt at covering up a very public (and avoidable) gaffe:
Let’s not even get into the preposterous navigation (“Give me a kiss,” “Make me laugh,” “Fire me up.”). Forget that the alternatives offered to the problematic online system were a phone number that went to voicemail and a Word doc form you are supposed to email to acquire tickets for any of the Festival’s 154 films. Ignore the fact that the site had compatibility issues with multiple browsers, and practically everyone is accessing online content using mobile devices these days. Let’s just brush all that under the rug.
What is most insulting and is the organization’s audacity in citing “Murphy’s Law” as an excuse for their Web site project manager’s ineptitude. Yeah, I’m “fired up,” alright. I’m sorry, but Murphy’s Law is not responsible for crap coding and failing to test the site and ordering capabilities before going live. Murphy’s Law is a city-wide blackout that prevents the organization or patrons to order online or view a film. Murphy’s Law is a hurricane coming through and destroying the building that houses the servers that allow you to pull up this horrific mess of a site. This festival is a massive, worthy event, and all the media of Oz pushed people to the site for info and tickets. So sad that the SFF debuted its new online ordering system with egg on its face.
Anyway, my point is that this is a prime example of many of the online experiences I have here in Oz. Here’s another event that got some great press coverage. Italian cooking classes with some of Sydney’s top chefs (www.cira.com.au). Hey, I want to go! But…I’m not sure I can even READ this in order to go…and this is posted at actual size.
Wouldn’t it be nice if Australia’s schizophrenic relationship with the U.S. ventured beyond importation of insipid reality shows and predictable finger-pointing? Love us or hate us, but please choose. And if you’re going to import anything, bring in some decent Web experts, for crying out loud.