Being the consummate consumer I am, it’s no surprise that I am easily influenced by advertisements and marketing. Done well, of course. Anytime there is a change of season in fashion, I find myself consumed by the magnificently orchestrated ads many top houses run in the fashion rags. While I wish I could be the woman who takes a Gucci tear-out, dials it up online and orders pronto, sadly my fashion wantoness and my wallet are not on the same page.
Despite that, I have figured out why I have basically abandoned proper book-reading for my conspicuous consumption of periodicals: I am fed by the visual as well as the verbal. Which somewhat explains the high I get from shopping, even when I’ve purchased nothing but a latte as I troll the mall.
Some are sated by the view of raw, natural beauty; others by the gloriousness of the human body; yet others by paint on a canvas or the melody of a classical arrangement. While I appreciate much of the above, I have realized that what feeds me most, what calms the beast within, what invigorates and inspires me is the gloss and perfection of a high-end designer ad or a window display. It is not just about the product, you see. It is the persona projected. The potential. The complete, calculated, gorgeousness of it all.
That’s my long-winded way of introducing some ads and fashion photography that make me weak in the knees. For your viewing pleasure, some new ads and some oldies-but-goodies…